ModFx Labs

Our Team

Mandeep Singh - CEO & CTO

He leads business engagements with Customers and Partners. He has been an active proponent of location analytics for the last 17 years. Prior to ModFx, he led the implementation and commercialization of Mobile Location Analytics Gateway with Customers including Airtel, TTSL and MTNL. In 2003, he graduated from IIT Bombay in Electrical Engineering. He has been a part of various ventures including InstaCamp which was acquired by ValueFirst.

Anant Pokharna - CMO

He handles evaluation of new opportunities for monetization of modEvents^TM platform across US and Western Europe. In an earlier assignment, he was responsible for setting up partner eco-system for location analytics monetization at InstaCamp. In 2003, he graduated from IIT Bombay in Chemical Engineering. Since, he has co-founded various startups including InstaCamp which was acquired by ValueFirst.

Kinshuk Jerath - Advisor

He is a Marketing Professor at Columbia Business School New York. He has consulted multiple US based companies on Business Strategy, Production Management and Customer Acquisition models. He specializes in industry verticals including SaaS & Web Analytics Platforms. In 2008, he accomplished his PhD in Marketing & Operations Management from Wharton School. Before that, in 2003, he graduated from IIT Bombay in Computer Science.

Pulkit Grover - Advisor

He is Assistant Professor at Carnegie Mellon University. His research primarily deals with minimizing energy & area consumed for acquiring neural signals. He specializes in algorithms involving neural networks & machine learning and its application to big data problems. In 2010, he accomplished his PhD in Electrical Engineering from University of California at Berkeley. Before that, in 2003, he graduated from IIT Kanpur in Electrical Engineering.

Write to us at connect@modfxlabs.com

1123A, JMD Megapolis, Sec 48, Gurgaon, India - 122018

ModFx Labs Private Limited – Privacy Statement

Principles governing our approach to data privacy while collecting data from various sources.

Last Updated: 26th Dec 2019

ModFx Labs Private Limited (“ModFx, “we”, “us”) respects and is committed towards the cause of data privacy. The objectives of this statement are:

To outline our principles while collecting data through various “Partners”. We only aggregate Non-Personally Identifiable (NPI) data from our Partners, which is collected through 3rd party sources and/or deployment of SDKs embedded within mobile apps.
To outline the options available for end-users of mobile devices (“end-user”; “you”, “your”) in restricting the sale or collection of personal data being collected by the Partners.

Source and Type of Data Collection

The data used for the purpose of delivering business services is sourced through our Partners. We do not collect data directly through our own mobile apps or websites.

The data types and fields, which we collect are as follows:

Device Fields - Advertising ID and Type, Device Make, Device Model, Device Version, Device Language, Device Resolution, OS, OS Version, Connection Type, Carrier, Limit AD Tracking Flag, User Agent.
Location Fields - Latitude, Longitude, Horizontal Accuracy, Altitude, Vertical Accuracy, Speed, Course / Bearing, IP Address, Location Context (Foreground / Background), Location Method.
App Usage Fields - Timestamp, App Name or Bundle ID.
Demographic Fields - Timestamp, Gender, Year-of-Birth.

We do not collect any data from users in European Economic Area (EEA) or European Union (EU) countries. We do not collect data that can be directly used to identify you, such as your name, mobile phone number, your email address, etc.

Data Usage by ModFx for Providing Services

We use the collected data for one or more of the following purposes:

Targeted Advertising: Data is shared with Advertisers to enable them to run Targeted Advertising Campaigns and measure their effectiveness.
Content Personalization: Data is provided to Customers who use it to personalize content and experience for individial users.
Retail Trends Analysis: Data is offered to Customers who use it to analyze performance of retail stores and businesses.
City & Traffic Planning: Data is supplied to city and traffic planning bodies to help them plan city infrastructure.
Financial Modeling: Data is given to Customers who use it to project financial results including revenue numbers and growth.
3rd Parties: We enter into relationships with other 3rd Party Businesses, which may help us provide data to their Clients (end-Clients). These end-Clients may use the data for any of the above mentioned purposes.

Options for End-Users

Here are the various options available for End-Users:

Privacy Policies: The End Users should comprehensively go through the privacy policy of any application that they intend to download or have already downloaded. In case, the data collection approach and policy does not provide you the desired comfort level, you should not download the application or should remove already downloaded application.
Device Settings: For most operating systems, the end-users can choose to control the data types collected through mobile applications. The end users can modify the device settings based on the specific instructions provided by the OS for limiting the data collection by applications.
For data being collected through Bluetooth, the end-users can opt to disable Bluetooth through device settings.

Disclosure to 3rd Parties

The data that we collect from the Partners may be disclosed to certain 3rd parties, wherever we may enter into specific business contracts, only with the purpose of servicing the terms of such contracts. Outside of the direct disclosures while delivering business services, we may also have to disclose data with certain other entities, such as data warehousing, other support service providers and law enforcement agencies, wherever essential.

Procedure to Opt-Out from Sale of Personal Data

Below are step-wise instructions for opting out:

Figure out your Advertising ID:
- On iOS: Go to Settings > General > About
- On Android: Go to Settings > Ads
Option-1: Fill out and submit below form:
Option-2: Send an email to opt.out@modfxlabs.com with subject “ModFx Labs - Opt-Out Request {your Advertising ID}”.
If your Advertising ID is a part of our data records, we will block the same within 10 working days. This will ensure that ModFx will stop using your Advertising ID in any of our business services and further disclosures to our Customers or any other 3rd Parties.

Procedure to Limit Collection of Mobile Data

If you wish to limit data from being collected from your mobile device in the future, you can limit ad tracking on your device. The instructions below are current as of the most recent update of this Privacy Policy but are subject to change at any time by device manufacturers. The NAI maintains a guide showing how to opt out on a variety of mobile devices: http://www.networkadvertising.org/mobile-choice.

If you use multiple devices we will opt out those devices that we have linked to the Advertising ID that you provide when opting out. Since we may not have all your devices connected back to your user, you may need to execute this opt-out on each device.

To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the instructions below, for iOS and Android devices:

On an Apple device, go to Settings / Privacy / Advertising. You can turn on “Limit Ad Tracking”, which will prevent advertisers from collecting your mobile ad identifier. You can also reset your ad identifier, which will disconnect your mobile device from any information previously connected.
On an Android device, go to Settings / Google / Ads. You can turn on “Opt out of Ads Personalization”, which will prevent the use of your mobile ad ID for advertising.

Retention of Partner Data by ModFx in Terms of Duration

ModFx retains the collected data for a period of 24 months from the time of collection. Such collected data includes Device Fields, Location Fields, App Usage Fields and Demographic Fields as described in an earlier section.

Modifications to Privacy Statement

ModFx reserves the right to modify this statement whenever we believe it is appropriate to make such modifications. We suggest that you review this statement periodically after checking the last updated date (mentioned on top of the statement).

Queries and Clarifications

Feel free to contact us at connect@modfxlabs.com for any queries and clarifications with regards to this Statement or any such concern that may be related to your privacy. We will be happy to connect with you.