ModFx Labs Private Limited – Privacy Statement

Principles governing our approach to data privacy.

Last Updated: 9th Mar 2025

ModFx Labs Private Limited (“ModFx, “we”, “us”) respects and is committed towards the cause of data privacy. The objectives of this statement are:

• To outline our principles while collecting data through various “Partners”. We only aggregate Non-Personally Identifiable (NPI) and MD5 encrypted data from our Partners, which is collected through 3rd party sources and/or deployment of SDKs embedded within mobile apps.
• To outline the options available for end-users of mobile devices (“end-user”; “you”, “your”) in restricting the sale or collection of personal data being collected by the Partners.

Procedure to Opt-Out from Sale of Personal Data

Below are step-wise instructions for opting out:

• Figure out your Advertising ID:
  • On iOS: Go to Settings > General > About
  • On Android: Go to Settings > Ads
• Option-1: Fill out and submit below form:Submit 
• Option-2: Send an email to mandeep[at]modfxlabs.com with subject “ModFx Labs - Opt-Out Request {your Advertising ID}”.
• If your Advertising ID is a part of our data records, we will block the same within 10 working days. This will ensure that ModFx will stop using your Advertising ID in any of our business services and further disclosures to our Customers or any other 3rd Parties.

Procedure to Limit Collection of Mobile Data

If you wish to limit data from being collected from your mobile device in the future, you can limit ad tracking on your device. The instructions below are current as of the most recent update of this Privacy Policy but are subject to change at any time by device manufacturers. The NAI maintains a guide showing how to opt out on a variety of mobile devices: http://www.networkadvertising.org/mobile-choice. If you use multiple devices we will opt out those devices that we have linked to the Advertising ID that you provide when opting out. Since we may not have all your devices connected back to your user, you may need to execute this opt-out on each device.To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the instructions below, for iOS and Android devices:

• On an Apple device, go to Settings / Privacy / Advertising. You can turn on “Limit Ad Tracking”, which will prevent advertisers from collecting your mobile ad identifier. You can also reset your ad identifier, which will disconnect your mobile device from any information previously connected.
• On an Android device, go to Settings / Google / Ads. You can turn on “Opt out of Ads Personalization”, which will prevent the use of your mobile ad ID for advertising.

Statistics of Opt-Out Requests

Here is a compiled list of number of requests to delete, to know, to access, to opt-out of sale or sharing, or to limit the use of a consumer’s personal information that ModFx received, complied with in whole or in part, and denied during the previous calendar year AND information of the median and the mean number of days within which ModFx substantively responded to requests to delete, to know, to access, to opt-out of sale or sharing, or to limit the use of a consumer’s personal information that ModFx received during the previous calendar year:

• No of Requests to Delete: 182
• No of Requests to Know: 095
• No of Requests to Opt-Out: 146
• Mean Days to Respond: 3
• Median Days to Respond: 3

Retention of Partner Data by ModFx in Terms of Duration

ModFx retains the collected data for a period of 6 months from the time of collection. Such collected data includes Device Fields & Location Fields as described in an earlier section.

Information Security

ModFx protects information in it's possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our physical security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of data that we hold.

GDPR

ModFx does not offer a product or services directed or relating to activity in EEA countries and does not intend to collect data with respect to activity in EEA countries. We likewise ask data providers that we deal with not to provide us with data relating to user activity in EEA countries. Should we receive any such data, we delete it on a timed basis, and do not intentionally employ it in our products or services. Further, should any of the foregoing change, we will update this section of our Privacy Policy.

Modifications to Privacy Statement

ModFx reserves the right to modify this statement whenever we believe it is appropriate to make such modifications. We suggest that you review this statement periodically after checking the last updated date (mentioned on top of the statement).

Queries and Clarifications

Feel free to contact us at mandeep[at]modfxlabs.com for any queries and clarifications with regards to this Statement or any such concern that may be related to your privacy. We will be happy to connect with you.