We work in partnership with multiple NGOs. We extend our incentives across the Indian states of Bihar, Jharkhand & Madhya Pradesh. We intend to increase our contribution to blood donations by 300% in the next 1 year. We believe offering good incentives to blood donors is the best approach.

The shortage of donated blood has life-threatening consequences. In emergencies, healthcare providers are forced to delay or cancel critical procedures due to a lack of blood. Patients with chronic illnesses suffer as their treatment schedules are disrupted. For many, this delay can mean difference between life & death. The problem disproportionately affects vulnerable populations. Rural areas often face the brunt of the blood shortages due to limited access to donation centers and the healthcare facilities. In such regions, the scarcity of blood contributes to higher mortality rates and poor health outcomes.